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	<title>Don Loper &#187; Advertising and Marketing</title>
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		<title>My Name Was Just Mentioned on the Wall Street Journal This Morning Radio Program</title>
		<link>http://www.donloper.com/advertising-and-marketing/mentioned-wall-street-journal-morning-radio-program.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/mentioned-wall-street-journal-morning-radio-program.html#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:24:01 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=1314</guid>
		<description><![CDATA[A few years ago I found a radio program playing locally called the Forbes Radio Program. It was business focused and only played in Utah on weekends. The host was Gordon Deal, and I loved the program because it was entirely focused on business and the economy. It was kind of like NPR&#8217;s Marketplace show, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>GE Fluorescent Lights</title>
		<link>http://www.donloper.com/advertising-and-marketing/ge-fluorescent-lights.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/ge-fluorescent-lights.html#comments</comments>
		<pubDate>Thu, 05 Mar 2009 01:05:56 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Product / Service Reviews]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=1279</guid>
		<description><![CDATA[First of all, if you spell &#8220;fluorescent&#8221; as &#8220;flurorescent&#8221; or &#8220;flourescent&#8221; then you&#8217;re not an idiot. At least, not unless I am too. Moving on, this is a product review of one of the most basic products known to American mankind&#8211;the light bulb. I say &#8220;American&#8221; mankind because there are still countries today where most [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Starbucks Loves Volunteers&#8230;Unless They&#8217;re Mormons</title>
		<link>http://www.donloper.com/business-and-entrepreneurship/starbucks-loves-volunteersunless-mormons.html</link>
		<comments>http://www.donloper.com/business-and-entrepreneurship/starbucks-loves-volunteersunless-mormons.html#comments</comments>
		<pubDate>Fri, 16 Jan 2009 18:44:35 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business and Entrepreneurship]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=1229</guid>
		<description><![CDATA[It is entirely possible that someone in management at Starbucks one day thought &#8220;You know, our country really needs more people to get out and volunteer to help their communities and the people around them. Wouldn&#8217;t that be great if we could encourage that? What if we gave away a free drink to encourage that [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Most Annoying Advertisement Ever &#8211; Goodwrench</title>
		<link>http://www.donloper.com/advertising-and-marketing/annoying-advertisement-goodwrench.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/annoying-advertisement-goodwrench.html#comments</comments>
		<pubDate>Wed, 12 Nov 2008 18:04:22 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=873</guid>
		<description><![CDATA[GM Goodwrench has been running a series of radio ads that have gotten progressively more and more annoying until I can&#8217;t contain myself anymore and have to vent. They&#8217;ve all featured a rock song in the background with the lyrics &#8220;I can&#8217;t stop thinking about it&#8221;. The song is annoying enough, as though I and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Non-Conformists Are All the Same</title>
		<link>http://www.donloper.com/advertising-and-marketing/nonconformists.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/nonconformists.html#comments</comments>
		<pubDate>Mon, 03 Nov 2008 18:57:19 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=858</guid>
		<description><![CDATA[In no way is this an attack on anyone&#8230;well, maybe it is, but if it is, I&#8217;m attacking myself as much as anyone else. This is for all you designers. You creative types. You who work with branding. You people at the advertising, marketing, and design firms and who, in the 80s and 90s, wore [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
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		<title>Laundromat Marketing</title>
		<link>http://www.donloper.com/advertising-and-marketing/laundromat-marketing.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/laundromat-marketing.html#comments</comments>
		<pubDate>Thu, 19 Jun 2008 03:17:13 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://www.donloper.com/?p=479</guid>
		<description><![CDATA[Unless you&#8217;re a laundromat owner or know somebody who is, you can entirely ignore this post. If you&#8217;re a laundromat owner, then it&#8217;s likely you&#8217;ve got some sort of budget for marketing your laundromat, and most of that marketing budget probably goes towards yellow pages and coupons in Money Mailer. That is, if you do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Not to Protect Your Email Address from Being Harvested by Spammers</title>
		<link>http://www.donloper.com/advertising-and-marketing/why-not-to-protect-your-email-address-from-being-harvested-by-spammers.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/why-not-to-protect-your-email-address-from-being-harvested-by-spammers.html#comments</comments>
		<pubDate>Mon, 25 Feb 2008 19:55:02 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://72.47.194.140/uncategorized/why-not-to-protect-your-email-address-from-being-harvested-by-spammers</guid>
		<description><![CDATA[I just became aware of a trademark/branding issue that affects someone I know. I don&#8217;t know the guy well, by any means, but I know who he is, and I figured &#8220;Hey, I should probably let this guy know about this, just in case he&#8217;s interested.&#8221; So I went to his website, clicked through to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Weight Loss, Anorexia, and Advertising</title>
		<link>http://www.donloper.com/advertising-and-marketing/weight-loss-anorexia-and-advertising.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/weight-loss-anorexia-and-advertising.html#comments</comments>
		<pubDate>Thu, 14 Feb 2008 14:33:24 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://72.47.194.140/uncategorized/weight-loss-anorexia-and-advertising</guid>
		<description><![CDATA[Now honestly, who would create an ad like this and honestly think &#8220;Yes, this is the type of woman who needs to lose 25 lbs.&#8221; Not that this topic is new. The controversy over marketing, its effects on young women, the apparent rise in diseases like anorexia and bulimia and the subsequent need for eating [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bad Billboard Project</title>
		<link>http://www.donloper.com/advertising-and-marketing/the-bad-billboard-project.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/the-bad-billboard-project.html#comments</comments>
		<pubDate>Mon, 12 Mar 2007 22:26:25 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://72.47.194.140/uncategorized/the-bad-billboard-project</guid>
		<description><![CDATA[You&#8217;re probably not like me, but if you are, you wonder how people are able to spend thousands of dollars per month on a billboard that can&#8217;t be read by anyone in a moving car or which is so ugly as to make customers less likely to buy the advertiser&#8217;s products. For those of you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Quality to Price-Sensitive Customers</title>
		<link>http://www.donloper.com/advertising-and-marketing/marketing-quality-to-price-sensitive-customers.html</link>
		<comments>http://www.donloper.com/advertising-and-marketing/marketing-quality-to-price-sensitive-customers.html#comments</comments>
		<pubDate>Mon, 19 Feb 2007 18:54:22 +0000</pubDate>
		<dc:creator>Joshua Steimle</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>

		<guid isPermaLink="false">http://72.47.194.140/uncategorized/marketing-quality-to-price-sensitive-customers</guid>
		<description><![CDATA[This post is a question, not a statement. The question is how does one go about marketing a high-quality B2B product or service to customers who are at best price-sensitive, and at worst just plain cheap? Add to the situation that the product/service is a new offering, and the marketplace is already crowded with offerings [...]]]></description>
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		<slash:comments>4</slash:comments>
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