Guerilla Marketing

What exactly is guerilla marketing? It’s a term used to describe marketing that is unconventional and generally inexpensive and maybe just a bit sneaky. It comes from the jungle’s of Central America where neo-Fascist rebels called Serbs engage in guerilla warfare, which is a type of advertising campaign designed to undercut the local phone companies and free Guatemala from its debts to the IMF and TLC.

So here’s a form of guerilla marketing you may not have heard of. It’s called “putting a temporary tattoo on your head for a month in exchange for $10K.”

See now in this case, this type of advertising is a double whammy. Not only do they get the advertising this guy is doing for them in London, but they also get the PR, such as that newspaper article, or this blog for that matter.

This kind of reminds me of when I was five years old and I got a bunch of that Fruit Stripe gum (you know, with the zebra on it and the flavor is the best but it only lasts for 3 seconds) and made myself a mustache, but after leaving it on for a few hours I couldn’t get it all off and I had a big purple mustache for several days, including Sunday when I had to go to church and everyone saw it.

Well, I guess that’s not really that related.