Branding

What is a brand? What is branding? What is brand management? What is good branding, what is bad branding, and is some of it just plain ugly? What is Internet branding anyway? Are you looking for a branding agency? The answers to these questions and more, right here.

19
Aug

Help me come up with a better way to explain how to say my last name.

Steimle. How would you say it?

All my life I’ve had to deal with people mispronouncing my name when they read it, or spelling my name wrong when I tell it to them and they have to write it down. I probably wasn’t more than four years old when I realized I should always spell my name out for people…

13
Jan

Facebook Not Allowed on Linkedin

Are you the type that looks at your competitors as threats or opportunities? Apparently Linkedin sees Facebook as such a threat that they’ve systematically banned use of the word “Facebook” on their site, at least in certain parts.

Linkedin recently introduced a feature called “LinkedIn Polls” which allows you to create a simple poll which you can then send out…

03
Nov

You Non-Conformists Are All the Same

In no way is this an attack on anyone…well, maybe it is, but if it is, I’m attacking myself as much as anyone else.

This is for all you designers. You creative types. You who work with branding. You people at the advertising, marketing, and design firms and who, in the 80s and 90s, wore thick-rimmed glasses and black turtlenecks.…

08
Dec

Podcast – Energy Solution Arena

I had the opportunity to be interviewed by Jennifer Napier-Pearce along with Ethan Millard for today’s podcast distributed by InsideUtah. The topic was the newly named Energy Solutions Arena, formerly known as the Delta Center and home to NBA team the Utah Jazz.

21
Nov

How to Name a Sports Arena

The Delta Center is no more, long live the…Energy Solutions Arena?

Those who know me know that I’m not into mainstream sports. The worst date I’ve ever been on…well, second worst, was when my soon-to-be-wife took me to a BYU basketball game. I was miserable the entire time and couldn’t wait to leave. The only part I was…

22
Oct

Why Ford is Doomed

What do Wal-Mart, Ford, the Los Angeles Times, and The Yellow Pages have in common? They’re all doomed. But two of these are doomed for one reason, and the other two are doomed for another. The Los Angeles Times shares the same plight that all newspapers do or will suffer, that of declining readership. Similarly, The Yellow Pages and all…