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BrandingWhat is a brand? What is branding? What is brand management? What is good branding, what is bad branding, and is some of it just plain ugly? What is Internet branding anyway? Are you looking for a branding agency? The answers to these questions and more, right here. Podcast - Energy Solution ArenaDecember 8, 2006I had the opportunity to be interviewed by Jennifer Napier-Pearce along with Ethan Millard for today's podcast distributed by InsideUtah. The topic was the newly named Energy Solutions Arena, formerly known as the Delta Center and home to NBA team the Utah Jazz.  Read Complete Entry
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How to Name a Sports ArenaNovember 21, 2006The Delta Center is no more, long live the...Energy Solutions Arena? Those who know me know that I'm not into mainstream sports. The worst date I've ever been on...well, second worst, was when my soon-to-be-wife took me to a BYU basketball game. I was miserable the entire time and couldn't wait to leave. The only part I was impressed with was when they started throwing the cheerleaders 50 feet in the air. That was something. A bunch of guys throwing an orange ball through a metal ring with a net on it? Boring. I'm sorry, I'm just not wired in such a way as to find that interesting or entertaining. But my dislike of basketball notwithstanding, I can still find something morbidly fascinating about the recently renamed Delta Center and its new moniker, the Energy Solutions Arena. Read Complete Entry
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Why Ford is DoomedOctober 22, 2006What do Wal-Mart, Ford, the Los Angeles Times, and The Yellow Pages have in common? They're all doomed. But two of these are doomed for one reason, and the other two are doomed for another. The Los Angeles Times shares the same plight that all newspapers do or will suffer, that of declining readership. Similarly, The Yellow Pages and all other phone books are in a stage of decline as well. Who reads newspapers or uses phone books? Old people. Where does everyone else get phone numbers and news? The Internet. For those two industries the Internet has spelled doom from the beginning. You'd have to stretch to find a plausible reason why a physical newspaper or phone book is better than the Internet. Most old people continue to use them only because they're used to them and still scared of the Internet, but even that fear is fading as more and more grandchildren force the ancients to get with it. Why are Wal-Mart and Ford doomed? This is why. Read Complete Entry
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