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How to Buy a Three-Letter Domain Name

Posted January 23, 2006 under Managing a Creative Agency

I just read ShoeMoney.com's post entitled My tips for buying domains that are taken.

Over the years I've been asked many times where the name of my agency MWI comes from. You can get the short story on that from MWI's February 2005 newsletter. As a follow up I'm also often asked where I got the mwi.com domain from, which is a story in and of itself, and only briefly touched upon in that newsletter.

And so I give you my tips for buying a three-letter domain, based on my own experience.





1. Find a three letter domain you want. They're all taken, so you'll have to buy one from someone else.

2. Get an idea of what the domain is worth. Of course the real worth of any domain is what someone is willing to pay for it, but that doesn't sound as exciting as stating that all three-letter domains are worth a minimum of $20K, as some have claimed.

3. Send an email to the owner of the three-letter domain you want. Play up your college-student status and how poor you are, and how you're just starting this new company and haven't made any money yet.

4. Wait.

5. Get a response telling you that the domain isn't available because although the site at mwi.com isn't being used for anything, the domain is still being used for email.

6. Give up and move on to other possible domains.

7. Receive an email a few weeks/months later telling you that all the email accounts have been moved to other domains, and that the domain mwi.com is now available.

8. Ask the owner how much they'd be willing to take for the domain.

9. Receive an answer saying "That's ok, I'll just give it to you."

10. Now that you've had a chance to go to the restroom and get cleaned up, graciously accept the offer.

11. Fill out the necessary paperwork. Registrars don't make this easy, because they want it to be hard to switch ownership of domains. This is a protection against fraud. You have to get a notary to sign the paperwork and everything.

12. Wait for the domain to switch to your name.

13. Keep waiting, it can take a few months sometimes.

14. Get the email informing you the domain is now in your possession.

15. Keep looking over your shoulder, wondering when the guy who gave it to you is going to ask for "a favor".


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Comments




Blake on January 23, 2006 9:36 PM

Nice post Joshua. You did get a steal on the domain, as MWI has the ring of my favorite sports car, the lovely BMW.



Joshua Steimle on January 26, 2006 3:59 PM

http://trainque.com/code/2_3_digitdomains.php

A list of all two and three letter domains.



Nicholas on January 30, 2006 7:01 AM

Does this mean that you have to pass on a three letter domain to make up the karma? If so, I'm a hungry working college student who is about to start a new business, and I help small animals cross the road. ;)

If not, the truth is I graduated some time ago, and I don't like pets.

Seriously, "How to Buy a Three-Letter Domain Name" sounds like the setup for a dirty joke.



Joshua Steimle on March 31, 2006 4:42 PM

A somewhat related post at http://www.yafla.com/dforbes/2006/03/29.html yields some interesting facts about short domains.



Tim on May 12, 2006 9:05 PM

You really have no idea do you? For starters - it doesn't take months to transfer a domain. It can literally take a few seconds. And no paperwork has to be filled out. In most cases, you register an account with the same registrar that the domain is registered at, then you get the current owner to 'push' the domain to your account.

Do your research you dumb @$%#.



Joshua Steimle on May 17, 2006 11:21 AM

FYI - This post was a summary of how we got our three-letter domain back around 2000 and was written as a story describing the experience and was not intended to reflect how the process might work today. Today it is quite easy to transfer ownership of a domain.

When we did it we actually had to print out a transfer agreement and get it notarized, then send it to the guy who owned the domain and have him sign it and get it notarized as well. All in all the process took several hours over a period of months to complete the transfer.



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