Marketing

But I Repeat Myself

I’ve written enough now that I sometimes worry that I’ve forgotten what I’ve already written and may be repeating myself. But does it matter? Am I in danger of a duplicate content penalty from Google? I suppose it depends whether I repeat myself verbatim. Doing so would be an impressive feat if it has been […]

April 21st, 2014 | No Comments

How I’m Preparing To Give My First TEDx Talk

I’ll be speaking at the next TEDx Hong Kong event, coming up this May. How did I obtain such a honor? I know many of you are curious about that, but it’s not the purpose of this post and frankly, isn’t that interesting  in my case, so I’ll just say bribery, blackmail, personal favors, shame, […]

April 16th, 2014 | No Comments

What It’s Like To Teach At General Assembly

I’ll be teaching SEO 101 at General Assembly in Hong Kong on April 22nd, 2014. This will be the second time I’ve taught at General Assembly, and I think they have an intriguing business model that may be a large part of the future of adult professional education. But first, some background. The way I […]

April 14th, 2014 | No Comments

Do Frequent Blog Posts Really Grow Traffic?

I have a problem with this blog. The issue is that this blog doesn’t rank, and because it doesn’t rank, it doesn’t get much traffic. But that wasn’t always the case. Here are my analytics stats going back to 2006 when I started using Google Analytics on this site.   In April 2011 traffic peaked […]

April 10th, 2014 | 1 Comment

3 Marketing Tips For The Entrepreneur With No Money

Since I started my firm in 1999, I’ve been approached many, many times by entrepreneurs saying the same thing, “I really want MWI’s SEO, web design, and other services, but I can’t pay for them,” followed by offers of equity in their company, revenue sharing, or more money later once they’re up and running and […]

March 30th, 2014 | 3 Comments

What Do You Do When Your Marketing Is Too Successful?

A friend recently sent me the blog post 13 reasons your content marketing strategy is failing by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. It’s a good post. Here’s a gem for you: 5. Too much sell, sell, sell This is boring to everyone. No one wants to share your content if there is […]

March 3rd, 2014 | 2 Comments

Easy Content Marketing Idea – Respond To News

Looking for another easy way to come up with content? Respond to news that’s related to your industry and business. Case in point, I have a Google Alert set up to tell me whenever something new is indexed for the keywords “hong kong online marketing.” This morning I received the following alert: Hong Kong marketers […]

February 26th, 2014 | No Comments

How To Create Content From Old Emails

Are you in the business of creating content? Hint: This is one of those questions where the answer should be “yes” no matter who you are. If you are an entrepreneur and your first inclination was “no” then slap yourself upside the head for me. Now, having established that you are indeed in the business […]

February 17th, 2014 | 1 Comment

Want More Clients? Embrace Spam.

  Embrace spam? That’s what I said, but I don’t mean you should become a spammer. I meant you should open your inbox to spam and let it flow in. You should definitely get rid of the Captcha box on your “contact us” form. Why? Because there are some people for whom a Captcha box […]

January 30th, 2014 | 2 Comments

What Happened When I Stopped Following People On Twitter

I’ve been conducting a number of experiments with Twitter over the past few months. Nothing too scientific, mind you, but just messing around with my own account to see what happens when I do different things. My latest Twitter experiment was to unfollow virtually everyone I had been following. This wasn’t just a random experiment, […]

January 28th, 2014 | 2 Comments