Apparently Utah SEO firm Vizad is setting up various blogs with “fake” content as part of their SEO methodology. That is, they set up a blog, make it look as thought it’s some person, post all sorts of content related to their clients along with contextual links, and in this way build up incoming links for their clients.
Is it black hat or white hat SEO? Well…in my opinion I believe Google’s opinion would be that it’s more black hat than not, and after all it’s Google’s opinion that matters. However, whether Google can detect it or not and whether Vizad can get the results for their clients is what really matters, isn’t it? Since there are links to each other and to Vizad it’s easy for me to see that Vizad has simply set up this network themselves. And since these blogs contain articles about weight loss, health and beauty, SEO, business and careers, and women’s issues, it’s pretty easy to see this isn’t the type of content that would be generated by a human being without an SEO purpose in mind. But I don’t think Google can detect this. I don’t see how it could be possible for Google to figure out that this blog is set up merely to game the system while another blog is being written by someone who is legitimately interested in those topics.
While I don’t believe this method will cause any damage in the short run and probably does work for SEO purposes creating real content is still a better strategy for the long run because of the human factor. That is, because I can tell these blogs aren’t “real” there’s no reason for me to read them, link to them, or mention them to anybody, except in a post like the one I’m writing. That means the only incoming links these blogs are going to get are those Vizad creates themselves. Fake content just isn’t interesting.
It’s not as though my SEO firm doesn’t do similar things, but I try to create real content that also acts as linkbait. We’ve got an SEO blog, this blog you’re reading, the MWI corporate blog, an advertising blog in the works, and a blog about bad billboards. We’ve also got some directory sites including Utah Web Design Firms, Utah Advertising Agency, Utah Web Development, Utah Internet Marketing, and Utah Firms. These are all real websites with real content that provides real value. They take a bit more work to keep up, but not that much, and in the long run having real content makes them more valuable for MWI and our clients as a source of incoming linkage.
Lest anyone think I’m just dissin’ on a competitor, I’m not, I’m just thinking out loud. I didn’t even know what the second half of this post was going to be when I started the first half.