If a firm states on their website that “we’re highly skilled in search engine optimization” would you find it strange if their website doesn’t rank well (if at all) in search engines nor does it appear that any attempt has been made to optimize their site for search engines?
I regularly run reports using Web CEO to find out how my websites are ranking for various keywords. I can also run these reports for my competitors’ websites to compare their rankings against my own website. In the case of running these reports for MWI one thing I’ve found interesting is how some of our competitors (ad agencies, web development firms and the like) make claims on their websites about how they offer search engine optimization services, and yet their own websites do not rank well in search engines nor do they appear to be trying to.
I’m not going to name names, but there are several firms in Utah that make claims about their SEO services with no hard evidence to back up their claims. If a firm is going after SEO business in Utah what better evidence they know what they’re doing than a high ranking for keywords relevant to that service?