12
May
06

Utah SEO – Claims and Hype vs Reality

By Joshua Steimle 6 Comments Categories: Marketing

If a firm states on their website that “we’re highly skilled in search engine optimization” would you find it strange if their website doesn’t rank well (if at all) in search engines nor does it appear that any attempt has been made to optimize their site for search engines?

I regularly run reports using Web CEO to find out how my websites are ranking for various keywords. I can also run these reports for my competitors’ websites to compare their rankings against my own website. In the case of running these reports for MWI one thing I’ve found interesting is how some of our competitors (ad agencies, web development firms and the like) make claims on their websites about how they offer search engine optimization services, and yet their own websites do not rank well in search engines nor do they appear to be trying to.


I’m not going to name names, but there are several firms in Utah that make claims about their SEO services with no hard evidence to back up their claims. If a firm is going after SEO business in Utah what better evidence they know what they’re doing than a high ranking for keywords relevant to that service?

Related posts:

  1. Utah SEO Company Rankings
  2. SEO Reports and Analytics
  3. Utah SEO, What’s the State?
  • http://jeremyvotaw.com Jeremy Votaw

    Dont post this unless you really want too – but isn’t it funny that the navigation on said website isn’t text based? I mean here is a perfect example of where text based navigation would make sense and actually look decent.

  • http://www.mwi.com Joshua Steimle

    Yes. Although MWI’s site’s main navigation is also graphics rather than text, although that’s because we built it before we got into SEO and simply haven’t taken the time to convert it yet, whereas this company just redesigned their site recently and could have taken that opportunity to use less graphics and more text.

    But I don’t want to rip on those guys too much. I don’t know them well, but they do some awesome work when it comes to design. Then there’s the Utah company that says they do “site optimization, search optimization, organic search, search marketing,” and not only is their site not optimized nor found in search engines, but their web design and development skills appears to be rather poor as well.

  • http://fusionfox.com Cliftonite

    I wish I was hip to who you’re talking about… :) Josh, can you send me an e-mail with these companies’ links? I’d like to check them out.

  • http://fusionfox.com Cliftonite

    By the way, I did a Google search for “utah business” and donloper.com is in the top ten. Nice.

  • http://www.russpage.net Russell Page

    I have a feeling I know which Utah county company you are talking about. They do great work, and I have heard them admit that they don’t do it for their own site. But that still isn’t an excuse. It’s like ad agencies telling everyone to advertise when they don’t advertise.

  • JibJab

    Haters!!