As of today I’ve seen in happen in five days. It’s a brand new website on a brand new URL. The website has just a few pages of content. And yet if you search for “shoulder pain pump litigation” in Google you’ll see it there, smiling away in the #1 organic search result.
I’ve covered some of this in a post over at The Organic SEO but I figure there’s probably not a lot of readership overlap and would like to get as many expert opinions on this as possible.
Granted, the search term is an exact match of the domain as well as the title tag, and there isn’t too much competition. But still, there is some competition, and the thing that is surprising me is not just that the site is ranking or that it is ranking this high–I’m surprised the site was even indexed by Google this fast.
And it’s not as though it doesn’t rank for anything else. The site also ranks #9 for “pain pump lawsuit” which is a somewhat more competitive term. Our client is competing against several other law firms for traffic and their sites have been around longer and generally have more content, so this is a bit of a mystery to me. I wish I could claim credit for it and say I’m an SEO genius, but I don’t know why this happened, whether it’s just a weird bounce and soon the rankings will disappear and then we’ll have to work for two months to get back up in the rankings, or what.
It’s really a bit worrisome. I’d like to be thrilled about it but now the client is going to think that;1 ) SEO is easy or 2) that these are the type of results they can expect from us in the future. Either way it’s bad news.
Has anybody had a similar experience? If so, was it a temporary bounce? I’d be interested in hearing if any other SEO types have seen the same type of thing happen.