As for the black background, there is a reason for it. A black screen is easier to look at than a white screen. A white screen is like staring at a light bulb. So while it may be depressing, it’s also preserving your retinas. Just remember that next time you take your Zoloft after looking at this site.

Maybe the fact that our financial situation is not different in any major way than it was seven, six, five, four, three, or two years ago shows potential clients that while MWI’s internal finances might not be enviable, they haven’t negatively affected our ability to provide our services. We’ve never left a client out to dry because of financial matters and some of our best work has been done while in the midst of our greatest financial hardships. In fact, in some cases a lack of cash on hand has actually increased our quality. For example, there have been several situations where a full-time employee has been replaced with a part-time contractor with superior skills so while internally it’s not as easy for us since we don’t have somebody we can talk to whenever we want to, the end result for the client has actually improved while our costs have gone down.

I have to admit part of the reason I’m being so open is just part of a “darn it all, I don’t care what people think” attitude I’ve adopted lately with regards to the inside workings of my firm. I’ve been putting a positive spin on things for seven years and I know how that has worked out, but I’ve been curious lately to see if putting out more open and frank information will have an effect.

I also would have concerns sending prospects to your Don Loper blog because your are so open about your business challenges and financial woes. I’m one who paints a positive image and sweeps the ugly stuff under the carpet. An image thing I guess. But on the other hand I admire you for being so open and honest. My feeling is why tell more than you should. In sales sometimes the best thing to do is stop talking. In court lawyers advise to simply answer the question and not elaborate. I feel the same about your blog. While it is very interesting to read, I’m not sure SOME of the content is the most relevant for prospects.

My 2 ¢. Have you had any feedback from prospects about your financial situation?

The small font type – keep it. Love it. We use it constantly. It looks better in so many designs and really adds character.

My two cents.

If you do merge the blog with you company, please don’t change your content. I enjoy the content as it is. There is no reason to get all corporate just because you change the domain name. 37signals does a great job of being human and having a corporate blog. Might be a good lead to follow.

How about some code? Open source some of your work every now and then. It would be good to hear/see what you developers are working on.

http://www.russpage.net/how-to-increase-your-media-coverage/