20
Sep
06

MWI’s Website Ripped Off Yet Again, for the Last Time

Yet the fourth time that MWI’s website has been ripped off. Thanks to Daniel Mall who caught it and Brian Sweeting who alerted me to Daniel’s post. For the other ripoffs check out ripoff #1, ripoff #2, and ripoff #3. This time the culprit is a British company called Freebird.

mwi_freebird_ripoff.jpg

mwi_website_design.jpg


Now do I care whether people are ripping off our design? On principle, no. I don’t really care about the right or wrong of it, that’s for them to worry about. What does bother me is the potential impact to our business, which I have to admit is probably slight as long as someone who is a known competitor doesn’t rip off our site. That is, if a UK web design company rips off our site, what are the chances that one of our potential clients will see both of our sites and think “Hmm, maybe I don’t want to hire MWI because it looks like they may have ripped off this other company’s website.” I think that likelihood is pretty slim, yet, the possibility does exist. If a local web design company ripped off our site (which has happened before) then it would be an entirely different matter.

Rather than be angry, I’m flattered and entertained. Evidently people really like that design. And I find it amusing when designers rip off other designers and then try to sell themselves as being unique and creative. I think this image copied from Freebird’s website captures the irony of it all.

freebird_identity.jpg

But alas, all good things must come to an end, and we are retiring the current MWI design that has grown so popular. And so that nobody can ever claim that we ripped them off, here is a screenshot of the new design that may be live by the end of this week (the images are just placeholders, FYI).

mwi_new_design.jpg

  • http://www.detourdesign.com Rick Moore

    I just saw this the other day and knew it looked suspiciously familiar…

  • http://www.detourdesign.com Rick Moore

    Looks like they’ve pulled it down for a redesign…the power of the blogging community is astounding! :)

  • http://www.mwi.com/ Joshua Steimle

    Maybe they’re working on a design that looks like MWI’s new design…

  • http://www.folco.net Kyle Follett

    No, I don’t think they are doing that.

  • http://www.mwi.com/ Joshua Steimle

    Interesting, their site was down for redesigning, and now it’s back up, but nothing much has changed other than a few images and some content, but they’re still using the ripped-off design.

  • http://tomdalton.com Tom Dalton

    The bird image is particularly ironic, indeed. :o ) But how many different layout schemes are there? Of course, they have ripped off your design, I’m not suggesting they spontaneously created it. But it’s a top bar and four uneven columns in a couple rows. Say that’s one of a possible 10,000 substantively different layouts. At some point, with over 6 billion pages indexed, each of those 10,000 different layouts will be used and tweaked slightly many, many times. It’s in the slight tweaks that a design really matches a need or an organization.

    (For what it’s worth — which I admit is not much — the new MWI layout closely matches any of a number of stock WordPress or MovableType templates, with images replaced and colors changed.)

  • http://www.mwi.com/ Joshua Steimle

    I agree the layout could almost be coincidence, except when you bring color into it then the odds of the exact colors being used with that layout are next to nil. I’m still amazed at how much I see out there that is fairly unique.

    As for our new site, yes, it’s pretty vanilla, but I can confidently say it came out of my own head, and if it looks like anything else out there it’s either coincidental or subconcious.

  • http://fusionfox.com Clifton

    I periodically check mwi.com for the new design. When will it go live?

  • http://www.mwi.com/ Joshua Steimle

    It’s getting close…I’m pretty sure it will be ready next week. Just need to write a little more content.

  • http://www.bradmccall.com Brad McCall

    This kind of thing, the pillaging of web pirates, has happened to me several times. I just blogged about one instance I noticed this weekend that happened with one of my old designs, and for a public Utah company none-the-less. Perhaps MWi should contact them, and see if they are interested in a truly “unique” design, rather than a pilfered one? Can you say “new business”?

  • http://www.mwi.com Joshua Steimle
  • http://www.mwi.com Joshua Steimle

    I guess it wasn’t the last time for the old design, or maybe this one just went undiscovered for a few years. Thanks to an anonymous source – http://www.builderpartnerships.com.