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Search Engine MarketingOwning a search engine marketing firm should give me some credibility on the subject, right? By the way, when I talk about search engine marketing I'm talking about pay per click advertising or PPC. Search engine optimization is a different section of this site entirely. Search Engine Advertising Trusted Less Than Newspaper AdsOctober 10, 2007It's official, for now...people trust newspaper ads more than they trust the ads they see in search engines courtesy of Google Adwords and the like, according to a study of marketing and advertising by Nielsen. At first I thought "Man, that's surprising...and it stinks" but now that I think about it, yeah, I also trust newspapers ads more than pay per click ads in search engines.  Read Complete Entry
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The Difference Between Search Engine Marketing and Search Engine OptimizationJune 3, 2006For many, there is confusion over what is meant by "search engine optimization" vs "search engine marketing." After all, if I'm optimizing my website so that it gets more traffic and I make more money, isn't that marketing using search engines? Read Complete Entry
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Keyword Quantities and Priorities, or How Many Keywords Should We Focus On?June 2, 2006Before MWI started doing search engine optimization we had an informal partnership with an seo company and I got to sit in on one of their presentations to a mutual client. As keywords were discussed the client said they only had a few keywords they wanted to get ranked for, maybe 20 or 30. Our partner replied by saying that while the client thought they only wanted to be ranked for 20-30 keywords, in reality there might be thousands of keywords they should be ranked for, and identifying those keywords was one of the services that would be provided. But who's right? Should companies focus on a limited number of keywords, or should they be focusing on a much larger number? The answer is both. Read Complete Entry
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Questionable Reliability of Google AdWords MetricsApril 11, 2006If you use Google's AdWords for pay-per-click advertising on Google you might have questioned the validity of the numbers AdWords gives you, like I have. Today I saw something, once again, that I find hard to believe and which causes me question whether AdWords is entirely accurate. Read Complete Entry
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Refer a Client, Win a Free iPod. No, Really.February 24, 2006
Without further ado, I announce the MWI Free iPod SEO Referral Program. It's a simple program. You refer a client to MWI who signs up for our search engine optimization and/or search engine marketing (pay per click management) services for at least a 3-month commitment and we'll give you an iPod of your choice. How do you refer someone? Giving us a phone book and telling us to call everyone in it doesn't count. In order to win an iPod, you must either 1) introduce us to the client or 2) contact us to let us know they'll be calling (before they actually call). None of this stuff where we sign up a client and a month later you call us and say "Oh yeah, I referred them to you." You may have referred them, but tough, you've got to let us know before they contact us. So either tell them to tell us that you referred them to us, or send us an email and tell us that you referred someone and they should be contacting us soon. How much do our SEO/SEM services cost? They start at $500/month and go up from there depending on the details. Now there are some terms and conditions, but that's the program in a nutshell. Read on for the details, which are important if you want to qualify. Plus they're somewhat entertaining. Read Complete Entry
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Overture Keyword Selector ToolFebruary 17, 2006Need suggestions for keywords and you wish you knew what people were searching for? Yes, to anyone who's involved with SEO this is very basic, but for those starting out this is still a helpful tool. Simple go over to http://inventory.overture.com and type in a keyword. It will give you a list of keyword combinations that include your keyword along with the numbers of searches performed during the past month for those keywords. For example, type in "search engine optimization" and you get this list: Searches done in January 2006 And so forth... Read Complete Entry
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The Best Search Engine ROI - Local AdvertisingNovember 15, 2005I just read The Best Way To Save Money On Advertising - Target Locally. It tells you what many search engine marketing experts (and even amateurs) have known for a while--if you want a better ROI, get local. Read Complete Entry
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We'll be announcing this promotion officially through the MWI newsletter (yes, we're going to start sending it out again), but I figured why not get things started right now.