Don Loper » Search Engine Marketing

Seeking Authors for SEO Blog

Joshua Steimle — Thu, 06 Nov 2008 22:23:11 +0000

My SEO firm has had a blog dedicated to SEO up at TheOrganicSEO.com for some time, but we’ve let it languish this year. We’re interested in getting it back up and running and turning it into a valuable resource, and if you’re an SEO professional with a penchant for writing we’d like to invite you to…

Eating Disorder Treatment Center Website – Give Feedback, Win an iPod

Joshua Steimle — Mon, 13 Oct 2008 16:35:03 +0000

One of our SEO clients is an eating disorder treatment center. We also manage their Google Adwords account, which I’ll refer to as search engine marketing for the remainder of this post. With both SEO and SEM there are two components to a successful campaign; the first is getting traffic to the site, and…

Search Engine Advertising Trusted Less Than Newspaper Ads

Joshua Steimle — Thu, 11 Oct 2007 00:40:51 +0000

It’s official, for now…people trust newspaper ads more than they trust the ads they see in search engines courtesy of Google Adwords and the like, according to a study of marketing and advertising by Nielsen. At first I thought “Man, that’s surprising…and it stinks” but now that I think about it, yeah, I also trust newspapers ads more than…

The Difference Between Search Engine Marketing and Search Engine Optimization

Joshua Steimle — Sat, 03 Jun 2006 21:03:11 +0000

For many, there is confusion over what is meant by “search engine optimization” vs “search engine marketing.” After all, if I’m optimizing my website so that it gets more traffic and I make more money, isn’t that marketing using search engines?

Yes, but the question is not what the individual words mean, but what the full terms are generally…

Keyword Quantities and Priorities, or How Many Keywords Should We Focus On?

Joshua Steimle — Sat, 03 Jun 2006 00:00:28 +0000

Before MWI started doing search engine optimization we had an informal partnership with an seo company and I got to sit in on one of their presentations to a mutual client. As keywords were discussed the client said they only had a few keywords they wanted to get ranked for, maybe 20 or 30. Our partner replied…

Questionable Reliability of Google AdWords Metrics

Joshua Steimle — Tue, 11 Apr 2006 23:05:18 +0000

If you use Google’s AdWords for pay-per-click advertising on Google you might have questioned the validity of the numbers AdWords gives you, like I have. Today I saw something, once again, that I find hard to believe and which causes me question whether AdWords is entirely accurate.

As I login to my AdWords account today I see that there…

Refer a Client, Win a Free iPod. No, Really.

Joshua Steimle — Fri, 24 Feb 2006 18:46:20 +0000

We’ll be announcing this promotion officially through the MWI newsletter (yes, we’re going to start sending it out again), but I figured why not get things started right now.

Without further ado, I announce the MWI Free iPod SEO Referral Program. It’s a simple program. You refer a client to MWI who signs up for our

Overture Keyword Selector Tool

Joshua Steimle — Sat, 18 Feb 2006 00:20:46 +0000

Need suggestions for keywords and you wish you knew what people were searching for? Yes, to anyone who’s involved with SEO this is very basic, but for those starting out this is still a helpful tool.

Simple go over to http://inventory.overture.com and type in a keyword. It will give you a list of keyword combinations that include your…

The Best Search Engine ROI – Local Advertising

Joshua Steimle — Tue, 15 Nov 2005 20:10:51 +0000

I just read The Best Way To Save Money On Advertising – Target Locally. It tells you what many search engine marketing experts (and even amateurs) have known for a while–if you want a better ROI, get local.

If you’ve ever used Google AdWords, you learned this lesson quickly, especially if you didn’t have a large budget…