Comments on: The Difference Between Search Engine Marketing and Search Engine Optimization http://www.donloper.com/search-engine-optimization/the-difference-between-search-engine-marketing-and-search-engine-optimization.html Tue, 06 Jan 2009 03:06:21 +0000 http://wordpress.org/?v=2.7 hourly 1 By: SEO Guy http://www.donloper.com/search-engine-optimization/the-difference-between-search-engine-marketing-and-search-engine-optimization.html/comment-page-1#comment-783 SEO Guy Mon, 04 Sep 2006 14:28:39 +0000 http://72.47.194.140/uncategorized/the-difference-between-search-engine-marketing-and-search-engine-optimization#comment-783 My definition of SEM and SEO differs from yours. For one, you define SEO as using internal methods only. In fact, SEO also involves external link building which can be both free or fee-based. SEM to me is the larger umbrella term used to describe any activity that is going to bring traffic from a search engine be it PPC advertising or not. SEO is a subset of activities that are geared toward bringing in organic traffic i.e. clicks from the natural results provided by a search engine. My definition of SEM and SEO differs from yours. For one, you define SEO as using internal methods only. In fact, SEO also involves external link building which can be both free or fee-based.

SEM to me is the larger umbrella term used to describe any activity that is going to bring traffic from a search engine be it PPC advertising or not. SEO is a subset of activities that are geared toward bringing in organic traffic i.e. clicks from the natural results provided by a search engine.

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