I’ll explain in one of my next posts why I’ve created this new category on my blog, but first, let’s get the definition of “lean startup” clear.
According to Wikipedia, a lean startup, or the lean startup “methodology” “advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices.” That should make sense, but if you’d like more detail, you might consult the father of the term “lean startup”, Eric Ries, who gives his definition of the lean startup.
To put it in my own words, a lean startup is a startup which, whether it has money or not, acts like it doesn’t. What would you do if you had to start a company with little or no money? Well, you wouldn’t get a nice office. You wouldn’t hire a bunch of employees. You wouldn’t invest in expensive software, hardware. You wouldn’t spend time developing custom software solutions where you could use something off-the-shelf or open-source to get the job done. And perhaps most importantly, you would recognize the value of time.
Easy enough? Great, then let’s move on with this case study.