Unless you’re living in a cave or have taken the Four Hour Work Week to heart and have abandoned reading any news then you’ve heard about the new iPhone coming out July 11th. I have been interested in the next version of the iPhone not because it would be a 3G phone (i.e. faster Internet connection), nor because…
Technology Marketing
The marketing of technology is a unique beast and differs in important ways from marketing clothes, or cars, or furniture, or information. Here’s where we explore how technology products are marketed, what works and what doesn’t.
