MWI turns away approximately 75% or more of the web design requests we receive through our RFP form due to pricing issues. Since MWI’s pricing for a static, basic, corporate site starts at $15K (and we’ll probably raise it to $20K soon) that puts us out of reach of all but those clients with the deep pockets, which is precisely how we want it. However, it also means we leave a lot of money on the table, and so I present to you My Web Design Company.
In the past we’ve referred clients to other companies and individuals whose pricing might be more in line with the folks we reject, but that hasn’t been very lucrative for us. In fact, I don’t think any of the people we refer business to has landed a single deal we’ve passed them. They’re all capable people who receive these leads from us, but some of them are busy, some of them really aren’t much less expensive than we are, and for other reasons unknown to me they simple don’t land the deals. But I think I could land a fair amount of them if I had a slightly different business model, and so I’m going to experiment with launching a lower-end brand of web design that locks clients into certain rules of engagement, therefore lowering my risk, but still giving them the potential to get some good design at a lower price.
My question to you, gentle blog reader, is what you think of the initial design and the way I’m marketing it based on the homepage concept above (you can click on it to see it full size). I know, it’s not very flashy, but I’m not sure I want it to be. I just want it to be simple and straightforward and tell people what we’re about. Any feedback would be appreciated.
FYI, the way I’ll be driving people to this site, other than the standard SEO methods and such, is that when someone submits the MWI RFP form if they’ve checked that they’re interested in web design but they have specified their budget as being less than $10K then it’s going to give them a screen saying “MWI’s pricing for web design starts at $X, it looks like you might be looking for something in a lower price range, in which case we would recommend My Web Design Company” and then they can either proceed with their RFP to MWI or cancel and go to My Web Design Company’s website.
And for those of you who I’ve been sending leads to in the past, this doesn’t mean I don’t want to work with you, it just means I’m going to do more of the work landing the deals. While I probably will start out doing most of the work myself, I hope I can end up outsourcing most of it.
And can you believe the domain mywebdesigncompany.com was available as of yesterday prior to me buying it? I mean, it’s not the greatest, but considering there are about 20,000 searches per month for “web design company” I’m really surprised it was still there.